Maison & Co.
Maison & Co.
Maison & Co. is a concept marketing project developed for a premium home décor brand offering modern, aesthetic products at accessible prices. The objective was to design a full-funnel festive marketing campaign that combined brand strategy, content marketing, paid media, and customer retention to strengthen brand awareness and drive conversions during the Diwali season.
Brand Strategy
Content Marketing
Paid Media
The Challenge
Creating a festive campaign that balanced premium branding with measurable business growth.
Maison & Co. was positioned as a modern home décor brand that delivers luxury-inspired aesthetics without premium pricing. The challenge was to help the brand stand out during India’s highly competitive festive shopping season by attracting design-conscious consumers while guiding them through every stage of the buying journey. The campaign focused on increasing awareness, generating qualified website traffic, and improving conversion through an integrated digital strategy.
Strategy
Building one connected customer journey across every marketing touchpoint.
Rather than treating each platform independently, I designed a full-funnel strategy that moved customers from discovery to purchase. Instagram Reels, Pinterest inspiration, and influencer collaborations generated awareness, while carousel ads, Google Search campaigns, Meta retargeting, and email marketing nurtured consideration and drove conversions. The campaign was supported by channel-specific budgeting, KPI planning, and a structured customer journey to maximise performance.
Execution
Bringing the strategy to life through creative campaigns and performance marketing.
The campaign included a complete set of marketing assets designed for different stages of the funnel, including Instagram carousel advertisements, Google Search ads, promotional email campaigns, campaign budgeting, creative mockups, and an AI-generated promotional video concept. Each asset reinforced Maison & Co.’s premium positioning while maintaining a consistent festive identity across every customer touchpoint.
Concept Projects
Maison & Co.
Maison & Co. is a concept marketing project developed for a premium home décor brand offering modern, aesthetic products at accessible prices. The objective was to design a full-funnel festive marketing campaign that combined brand strategy, content marketing, paid media, and customer retention to strengthen brand awareness and drive conversions during the Diwali season.
Brand Strategy
Content Marketing
Paid Media
The Challenge
Creating a festive campaign that balanced premium branding with measurable business growth.
Maison & Co. was positioned as a modern home décor brand that delivers luxury-inspired aesthetics without premium pricing. The challenge was to help the brand stand out during India’s highly competitive festive shopping season by attracting design-conscious consumers while guiding them through every stage of the buying journey. The campaign focused on increasing awareness, generating qualified website traffic, and improving conversion through an integrated digital strategy.
Strategy
Building one connected customer journey across every marketing touchpoint.
Rather than treating each platform independently, I designed a full-funnel strategy that moved customers from discovery to purchase. Instagram Reels, Pinterest inspiration, and influencer collaborations generated awareness, while carousel ads, Google Search campaigns, Meta retargeting, and email marketing nurtured consideration and drove conversions. The campaign was supported by channel-specific budgeting, KPI planning, and a structured customer journey to maximise performance.
Execution
Bringing the strategy to life through creative campaigns and performance marketing.
The campaign included a complete set of marketing assets designed for different stages of the funnel, including Instagram carousel advertisements, Google Search ads, promotional email campaigns, campaign budgeting, creative mockups, and an AI-generated promotional video concept. Each asset reinforced Maison & Co.’s premium positioning while maintaining a consistent festive identity across every customer touchpoint.
Concept Projects
Maison & Co.
Maison & Co. is a concept marketing project developed for a premium home décor brand offering modern, aesthetic products at accessible prices. The objective was to design a full-funnel festive marketing campaign that combined brand strategy, content marketing, paid media, and customer retention to strengthen brand awareness and drive conversions during the Diwali season.
Brand Strategy
Content Marketing
Paid Media
The Challenge
Creating a festive campaign that balanced premium branding with measurable business growth.
Maison & Co. was positioned as a modern home décor brand that delivers luxury-inspired aesthetics without premium pricing. The challenge was to help the brand stand out during India’s highly competitive festive shopping season by attracting design-conscious consumers while guiding them through every stage of the buying journey. The campaign focused on increasing awareness, generating qualified website traffic, and improving conversion through an integrated digital strategy.
Strategy
Building one connected customer journey across every marketing touchpoint.
Rather than treating each platform independently, I designed a full-funnel strategy that moved customers from discovery to purchase. Instagram Reels, Pinterest inspiration, and influencer collaborations generated awareness, while carousel ads, Google Search campaigns, Meta retargeting, and email marketing nurtured consideration and drove conversions. The campaign was supported by channel-specific budgeting, KPI planning, and a structured customer journey to maximise performance.
Execution
Bringing the strategy to life through creative campaigns and performance marketing.
The campaign included a complete set of marketing assets designed for different stages of the funnel, including Instagram carousel advertisements, Google Search ads, promotional email campaigns, campaign budgeting, creative mockups, and an AI-generated promotional video concept. Each asset reinforced Maison & Co.’s premium positioning while maintaining a consistent festive identity across every customer touchpoint.
Concept Projects